The Goal
of Media

In a world where good artists copy and great artists steal, those bound by morality must adopt a different approach to design - an approach that dives way past the surface, into the depths of information exchange. This requires a designer to constantly ask the question "Why?", in a quest to deliver content that resonates with viewers on an emotional level. The goal is to make a connection with people and deliver content with a lasting impression.

Simple Media Is Strong Media

With simplified media, subtleties often take a commanding role in the emotional impact one gets from a piece of content. A typeface might be a brand's chance at a good first impression. Appearance, whether we like it or not, is the foundation of consumer confidence. This may seem shallow, but it’s a necessary right of passage when establishing a new relationship. Simple media allows us to focus on presentation, and a win gets us to the next round.

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Approach
Learn
Practice
Apply
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Obstacles
Time
Energy
Distractions

Desires
Time
Energy
Distractions

Recourse
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Practice
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Repeat

The MOVE ON OUT THE CRIB Foundation

Support goes to helping Mike move out of his parent’s home. For now, 100% of the proceeds will be spent on housing. AirB&B is the name of the game. Looking forward to sharing the experience. Thank you for the support!
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