The Bull Durahm ad (featured in video) is written on the side of a shop called American Hardware & Supply Co. - owned and operated by Larry Kaseff (who also happens to be my landlord). Most advertisements fall somewhere in the middle between form and function, but not this one. Bull Durham (the company) is no longer in business, nor does Larry sell tobacco. So... what's with the advertisement? As it turns out, Larry had the typography (Gotham Bold) written on the side of his building to serve as a peice of nostalgia, a tribute to historic advertising, for people passing by to admire. He tells me that people like taking pictures in front of it, but I have yet to see that. Anyways, that's it. No monetary gains will come of this ad. Fortunately for me, however, it serves as a giant piece of cool, mysterious, masculin artwork. Thank you for that, Lary.