The Goal
of Design


In a world where good artists copy and great artists steal, those bound by morality must adopt a different approach to design - an approach that dives way past the surface, into the depths of information exchange. This requires a designer to constantly ask the question "Why?", in a quest for delivering content that resonates with viewers on an emotional level. The goal is to make a real connection with your viewers and deliver content with a lasting impression.


An original post by Mike.
To learn more about my approach,
here's my day-to-day.