Deep Reading


Reading a bit slower and more focused can activate the same neurons in the brain that are active when “experiencing” elements in real life. Deep reading can increase empathy and analysis, helping us develop richer personal subtext, increased critical thinking and boosts neurogenesis (the growth and development of new cells & specialized nerve impulses).

SOURCE The Daily Stoic,
by Ryan Holiday

Brain Health

On a physiological level, learning new things is good for your brain and bolsters cognitive functioning. Learning new things sparks a process called neurogenesis. This process is important for maintaining a healthy and active brain throughout your lifetime.

According to positive psychologist Mihály Csíkszentmihályi, in our brains, happiness and learning are tied together. Best known for coining the psychological concept of flow in his seminal work Flow: The Psychology Of Optimal Experience, Csíkszentmihályi says of learning new things:

“the best moments in our lives, are not the passive, receptive, relaxing times… The best moments usually occur when a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.”

SOURCE The Daily Stoic,
by Ryan Holiday

"In a world where knowledge & information
is overly abundant, clarity is more important than ever before."

Note to Self

Stay In The Moment
Ask yourself these
Are you self-assured?"
Are you enjoying yourself?
"Do you have grit?"

Can you answer
"yes" to all 3?
| Congratulations! You're doing great. Carry on. That's OK. But, it's probably time to switch it up and make some changes. Take a moment to meditate or reflect. This will help you find the time and energy you need to make things right.

6 Forms of Contagious Media

These note are gathered from a great book called “Contagious: Why Things Catch On”. The book is a great read, all the way through, so if you like what you see here, I highly suggest giving it a read. Enjoy!

Social Currency:
We share things that make us look good.

- Does talking about your product/idea make people look good?

- Can you find the inner re-markability? Leverage game mechanics?

- Does talking about you product/idea make people feel like insiders?

When we care, we share.

- Focus on feelings. Does talking about your product/idea generate emotion?

- How can you kendle the fire?

Top of mind, tip of tongue.

- Consider the context, what cues make people think or talk about your idea/product?

- How can you grow the habit and make it come to mind more often?

Built to show, built to grow.

- Does your product/ idea advertise itself?

- Can others see when others are using it?

- if not, how can you make the private public?

- Can you create behavioral residue that sticks around even after people use it?

Information travels under the guise of idle chatter.

- What is your Trojan Horse?

- Is your message imbedded in a broader narrative that people want to share?

- Is the story not only viral, but also valuable?

Practical Value:
News you can use.

- Does talking about your product/idea help people help others?

- How can you highlight incredible value, packaging the idea/knowledge in to useful information others will wan to disiminate

Artists & Artwork

We often use
our imagination
& creativity to
create work
that is:

Uniquely to Our Senses 
Profoundly Emotional
Simply Beautiful
Pleasing to Observe
Enjoyable to Consume

We call this type of work "art".

Art is a cornerstone of humanity and the essence of culture. It’s also a tool for innovation, inspiration & exploration. That is why we honor great artists & great art work - because at our core, we believe that inspired people lead inspired lives. Inspired people can change the world.

SOURCE & DEDICATIONThe undelying beauty of art is in the process. Once we realize that it's equally valuable to create art as it is to consume it, we can dedicate ourselves to purpose w/in the hours and hard work it takes to create something great. We are all artists, and when we share our gifts w/ others, we "free fall". We're surrendering our stored energy to our universe (the reciving public), which is not always an easy thing to do. But it gets easier when we're happy w/ our work, regardless of how others respond to it. I've found that the most rewarding experiences are often the hardest ones to commit to. So, when we are ready to take a chance, take some risks, remember that grace & forgiveness is obtainable - gently rest your fear and go for it - free fall. And thank you for sharing! Because even if/when your work doesn't resonate w/ me, that's ok - if it's honest than I'm all the better for experiencing it. Be an artist, create artwork, share it & shine on. That's what I want to see. That's what I'm going to do. So, cheers to all the artisits out there, accross the board, accross all medians - you got us here! Thank you for sharing. Thank you for inspiring. We are forever grateful.

Artist & patron forever,
Michael Guggenheim